School of Advertising and Public Relations

  • CCI Welcomes 12 New Faculty Members in Fall 2022

    The College of Communication and Information is welcoming 12 new faculty members to its ranks this fall to support its growing student body. These faculty members bring a wealth of expertise and experience to CCIā€™s four schools and will help CCI to continue achieving its mission and fulfill the goals in its five-year strategic plan.Ā Hereā€™s…

  • ADPR Alum Mary Beth West Named PRCA International Fellow

    July 5, 2022 / Knoxville, Tennessee ā€“ The Public Relations & Communications Association (PRCA) ā€“ the largest global public relations body, based in London ā€“ recently honored two East Tennessee public relations executives as inaugural members of its International Fellows: Fletcher Marketing PR CEO Kelly Fletcher and Senior Strategist Mary Beth West. For more than…

  • SCRIPS Grant Funding Supports Innovative Research at CCI

    The Research and Innovation Center (RIC) supports College of Communication and Information (CCI) scholarship by offering services to aid researchers throughout the research process, with a particular focus on helping compete for and win grants. This year, the center introduced the Summer CCI Research and Innovation Projects Support (SCRIPS) program. This competitive program provides CCI…

  • ADPR Alumnus Loebner Hired as Global Head of Inclusive Design at Wunderman Thompson

    Creating inclusive design has risen to the forefront of conversation in advertising and other fields, and the timing couldnā€™t be better for Tombras School of Advertising and Public Relations masterā€™s alumnus Josh Loebner (ā€™99). Loebner recently landed a role he calls a dream job: global head of inclusive design for international marketing communications agency Wunderman…

  • ADPR Alum Matt Dirsaā€™s Legacy Lives on Through Scholarship and Award Established by His Family

    Tombras School of Advertising and Public Relations alumnus Matthew (Matt) Dirsa was a man of many interestsā€”he loved outdoor activities such as rock climbing, golf, and snowboarding, but he and his friends also taught themselves how to knit stocking caps and he trained to be a sushi chef. ā€œHe wasnā€™t afraid to try anything and…

  • CCI Recognizes 2022 Retirees and Award Winners

    Today CCI recognized seven retiring faculty members with a combined 138 years of service.Ā These individuals have dedicated their careers to our university, college, schools, and countless students who have come through our doors. [clear] [clear] RetireesĀ  Dr. Candace White, DeForrest Jackson Professor in the Tombras School of Advertising and Public RelationsĀ Candace joined the faculty in…

  • Researchers in the Tombras School Win Big at Recent American Academy of Advertising Conference

    Tombras School of Advertising and Public Relations professor Eric Haley, along with colleagues Tyler Milfeld and Dan Flint from the UT Marketing Department, took home the Best Article 2021 Award for the Journal of Advertising, the fieldā€™s leading journal. Additionally, Eric Haley, along with colleagues from the University of Illinois, was awarded Best Article 2021…

  • Advertising Research Productivity Ranked Fourth Nationally

    The School of Advertising and Public Relations is tied for fourth nationally and eighth globally for advertising research productivity in a recent study published by the Journal of Business Research.Ā  The study examined visibility in journals articles on advertising from 2008-2019, primarily focused on the three prominent U.S.-based advertising journals (Journal of Advertising, Journal of…

  • Dr. Michael Hoefges Passes Away

    Dr. Michael Hoefges, who taught from 2001-03 in the Department of Advertising (now the School of Advertising and Public Relations), died March 9 at age 61. He had served as an associate professor at the University of North Carolina at Chapel Hill since 2003.Ā  Click to read his obituary.Ā 

  • CCI Alumni Start VOLs Remote Internship Program for Students

    As many students around the country had their summer internship plans put on hold because of COVID-19 and economic uncertainty, the University of Tennesseeā€™s New York City Alumni Chapter quickly organized a virtual internship program for future communicators.  The VOLs Remote Internship pilot program paired five interns from CCI with social media and digital communication…